Understanding brand and dealer retention in the new car market: The moderating role of brand tier
نویسندگان
چکیده
a University of Groningen, School of Economics, Department of Marketing, P.O. Box 800, NL-9700 AV Groningen, The Netherlands b Rotterdam School of Management, Erasmus University, Department of Marketing Management, Office T10-16, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands c Rotterdam School of Economics, Erasmus University, Office H15-19, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands
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